Amber Matters is a cultural lobbying firm founded by two former TikTok Creative Strategists.
AMBER MATTERS
Amber Matters is a cultural lobbying firm founded by two former TikTok Creative Strategists.
We taught the biggest brands in the world how to use one of the most revolutionary communication mediums in history to sell. Now we're applying those dark arts for good.
Culture is upstream of change. Our goal is to shift the culture on progressive and climate causes with content and experiences that meet people where they already care, consume, create & congregate.
You're doing important work. We harness strategy, creators, and tech to help you do it.
01
We help campaigns and organizations master the message and the medium of our time. From baseline creative strategic positioning and messaging for short-form, to full channel production support.
02
Our in-house engineering team builds the technical infrastructure that transforms cultural engagement into a permanent asset. From custom AI workflows to proprietary software.
03
We organize networks of Creators who can translate your message into culture. From activating your current audience to building trust with audiences beyond.
04
We develop entertainment franchises for campaigns, organizations, experts, and creators to build culture together. From content formats for all lengths and platforms to IRL event series and activations.