Amber Matters is a studio using entertainment and experiences to create demand for climate solutions through people’s passions.
We are currently building a growing slate of original stories launched on social with long-term IP at the core.
Building belief in climate solutions with entertainment.
The Problem We Solve
Most climate storytelling lives at 10,000 feet.
What’s missing isn’t information. It’s closeness.
People don’t change because of knowledge.
They change when they recognize themselves in the story.
Our Solution
Amber Matters shifts culture by reaching the Movable Middle.
We build desire, belief, and participation through story systems that start on the platforms and cultural corners where people spend their time, receive their information, and determine their reality.
Our story systems leverage a flywheel that is proven for driving purchasing action. We apply that model to climate action.
