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Alyce Shu

Alyce Shu

Former development producer at Condé Nast and creative strategy lead for TikTok's entertainment and gaming verticals. Alyce is an expert in building formats designed to travel across platforms and audiences.

Cam Colan

Cam Colan

Strategist forged in the early era of new media and a founding member of TikTok's creative lab. Cam has built profitable creator, community, and brand storytelling systems for some of the world's largest organizations.

Our Process

Each project is staffed with a bespoke team of experts — leaders pulled from across the industry, whose experience spans:

TikTok, Google, United Nations, Meta, Netflix, NBA, Roku, Samsung, Nike, P&G, Disney, The Olympics, The Rockefeller Foundation and more.

Case studies upon request — founders@ambermatters.com