When You Have the Same Dream As a Complete Stranger

Amber Matters is here.

I jumped off a 40-foot cliff in Kauai last month. 

When I sent the video to friends and fam, the responses rolled in:

“Weren’t you scared?”
“I could never.”
“Fearless Leta.”

And I thought…not quite. 

I was scared. Racing heart, jelly legs, oh-no-oh-no-oh-YES energy. 
But the fear wasn’t the thing that stopped me. It was the thing that pushed me forward. 
Because I knew what was on the other side: joy, elation, and a rush that cracked me wide open.

That’s how it feels to launch Amber Matters.

Not Fear or Action. Fear AND Action.

The seed was planted after a warm connection (shoutout Inky Ajanaku), a winding, soulful intro call, and a gut instinct to share a messy, sauna-born vision with someone I’d only talked to once.

I almost didn’t share it. But I did.
And Cam texted: “Wait… we need to talk again.”

On that second call, he said something I’ll never forget:  “Leta, we’ve been having the same dream. And you have to meet Alyce.”

It was uncanny. From different coasts and careers, we’d been orbiting the same idea — that narratives anchored in climate possibility can drive the emotional shifts needed for systemic change — and finally collided at the right moment.

We've been running at it ever since.

Our Shared Idea: A Studio for Climate Wonder, Not Worry

Amber Matters is a storytelling studio for climate wonder, not worry — because a real leap doesn’t erase fear. It dares it, moves anyway, and lands in awe.

We don’t explain climate solutions, we embed them in story-rich, joy-filled content people want: shows, games, short films, events, experiences.

Because the world doesn’t just need better tech.
It needs better narratives.

And this moment is asking for them.

Ayana Elizabeth Johnson’s What If We Get It Right? hit the New York Times bestseller list.

Only 20% of Americans say they hear others talk about climate often, but 89% want stronger action.

The appetite is there. But we’ve been feeding it dystopian doom loops.

As The Guardian recently argued, we’ve flooded the public imagination with fear and forgotten to offer a way forward.  The future starts to feel like something to brace for… not build toward.

We’ve eroded the public’s imagination of a better future.

That’s the gap we’re here to fill.

We’re here to shift the emotional center of the climate story — from worry to wonder.

Stories Move Us Forward

After twenty in marketing with the last few focused solely on how to help climate companies go to market and scale, here’s what I know:

The world is shaped by the stories we tell.
And most climate stories? Doom-filled or dry.
They overwhelm. Lecture. Guilt-trip. And none of that scales.

We're living in an attention economy.
People don’t want to be sold to. They want to be moved.
The brands that win don’t interrupt the entertainment. They become it.

Amber Matters is here to help climate solutions do just that.
We’re not just here to raise awareness.
We’re here to make climate innovation and tech feel real.
Relevant. Resonant. Inevitable.

To build a better future, we have to change the stories we tell.

Stories that don’t stop at anxiety, but offer agency.

Stories that give us new worlds to escape into AND invite us to build them here, on Earth.

Let’s build the next one together.